About Level Theory.. FAQ for YOU!

We’ll do our best to give you the information you need to get to know us. If you have a question though, the best thing to do is get in touch. 

“It’s good to tawk” – Bob Hoskins

The Team

“There’s no I in Team”, “Together Everyone Achieves More”, “The difference between success and failure is a great team” and other such sayings…

Jessica Roe - Director

Prior to the launch of Level Theory, Jess was Digital Marketing Manager for Red Bull in the UK having previously been Lead Audience Development Manager for Base79 (YouTube Multi Channel Network). She has a long history of involvement in the Music Industry having been Senior Label Manager for Above & Beyond’s two labels Anjunabeats and Anjunadeep for 4 years and a further 2 as the company’s Digital Marketing Manager where she honed her interest in all things Digital, Social and Marketing. The labels were the first in the UK to have an independent agreement with YouTube and her experience working for TV production companies Brooke Lapping and the BBC helped Jessica understand the future importance online video would have in Marketing. When she’s not working she can be found out in her garden in Kent, being climbed on by her two small children or fighting her ongoing war with litter (see @litterladyUK)

George Thatcher - CFO

CFO George (Gee to his mates) likes to play with bits of paper. He’s fearless and smart. He wears another hat as CFO at Love Home Swap. Track record of achievement & success in entrepreneurial fast-growing businesses across a range of industry sectors e.g. technology / internet media, business services, marketing services, transport & logistics. Substantial senior level experience across functions including finance, operations, legal, HR, risk management, company secretarial, corporate finance / fundraising. Change management experience e.g. hiring & recruitment, team building & structuring, setting up Finance and HR functions. He is also a photographer for London club nights which is where he met Jess many moons ago. When not working, Gee… no wait. He’ll be working.

Laura Kidd - Senior Content Creator & Community Manager

Photographer, singer, songwriter, marketeer, content creator, video producer/director, blogger, social media expert, community manager… genius. Laura met Jess when they both spoke on an expert panel about marketing for the Musicians’ Union. With shared values and skills they kept in touch until the right opportunity came along to work together. Laura has just released her THIRD album under her alias ‘She Makes War’. When she’s not working she can be found walking her two dogs or… working some more!

Laura Kidd's website
Freelance Ninjas

We have several ‘experts’ who we work with on a freelance project basis. These include content creators, video producers and animators, community managers, online customer services execs, PR and audience development managers and project managers.

Where are you based?

We have an office address in Surrey but mostly work from home. Our clients are spread across the UK and we are happy to come to you. We mainly run our meetings from London. If you are interested in meeting with us, please get in touch. [email protected]


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